homedma

RECOGNISING AND REWARDING EXCELLENCE IN DIGITAL MEDIA

2015 DMA's Entries Open 8th October

About

Celebrating Ireland’s passion for Digital Media

 

“The DMAs mark a key event in our industry calendar. ICAN are enormously proud to have been recognised across so many categories this year picking up a fantastic 5 awards.
From best retail campaign for Brown Thomas and best digital campaign for Permanent tsb to the highest accolade of all – best agency of year, it was definitely a night to remember!”

- Siobhan Lavery, MD, ICAN

The 13th annual Digital Media Awards 2015 are now open for entry.
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The DMA’s showcase the excellence, vibrancy and passion within Ireland’s Digital community. We work hard to ensure that the Digital Media Awards maintain a high standard: from attracting the best submissions, and ensuring an objective and standardised adjudication process, through to our high-calibre sponsors and the fantastic Awards ceremony, we never settle for less than the best!

“I’ve always felt the DMAs have integrity in the judging panel & process”

2014 attendee

Categories

The Digital Media Award categories continually evolve to reflect the ever changing digital landscape in Ireland.


The 2015 awards bring with them new categories created to reflect areas in which the sector is growing and changing.

Full details on who should enter, the type of projects the judges will be looking for are given in each category including a comprehensive breakdown of the grading system.


The submission and judging process ensures that the Digital Media Awards remain the most authoritative and objective awards in the digital media space.

Applicants are advised to read through each category description carefully, and click on all links provided for more information before you decide to enter the Awards.

The 13th annual Digital Media Awards 2015 are now open for entry.
Enter Here

Best in Travel & Tourism
Best Retail Campaign
Blogger of the Year
Best Integrated Entertainment / News Service
Best App (Mobile or Tablet)
Big Data Award – New
Best Use of Video
Best Company using Digital
Best Use of Mobile
Best Public Life (Government, Charity & Non-Profit)
Best Student Award
Best Search Marketing Campaign
Best Agency
Best Design/ Art Direction
Digital School of the Year
Best Use of Creative Technology/ Development Award
Best Brand using Digital
Best Start-up using Digital
Best Innovation in Financial Services
Best Integrated Media Campaign
Best in e-Learning
Best Website / Microsite
Best Use of Social Media
Best Innovation
Best Integrated Digital Campaign

“Results are rewarded by the DMAs in the digital world everything is measurable so results are key”

2014 attendee

Meet our Judges


The Digital Media Awards are judged by a panel of industry experts who represent a broad spectrum of industry professionals specialising in media, gaming, design, digital marketing, telecommunications, and app development. Our judges hail from global corporations, indigenous companies, universities and the blogging community.

Our stringent judging process ensures the winners in each category are truly deserving. Each judge is assign two categories within their specific area of expertise and experience.



We ensure there is no conflict of interest between the judges and the submissions they grade. In addition the adjudication process is done privately to ensure the utmost confidentiality and objectivity.
Each entry is scored according to a grading breakdown provided in that category’s description. Each grade percentage is given a mark from 1 to 100%, and the overall grade out of each section determines the score for each entry.

To view the judges scoring sheet, with details on how each submission will be graded from 1 to 100%. Click Here

Andy Merchant

Andy Merchant

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Brian Duggan

Brian Duggan

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Emmet Ryan

Emmet Ryan

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Colin Baker

Colin Baker

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Dr. Laurent Muzellec

Dr. Laurent Muzellec

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Jim Friars

Jim Friars

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Krishna De

Krishna De

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Laurence Veale

Laurence Veale

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Martin Murray

Martin Murray

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Peter Kinahan

Peter Kinahan

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Shane Nolan

Shane Nolan

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Dr. Stephen Brennan

Dr. Stephen Brennan

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Dr Kevin Byrne

Dr Kevin Byrne

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Darragh Doyle

Darragh Doyle

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Andy Merchant

Andy Merchant

Director at @populatedigital, social media consultancy. Co – founder of @bloggerrequired, blogger outreach platform.

Brian Duggan

Brian Duggan

Dr Bryan Duggan – Lecturer in the School of Computing at the Dublin Institute of Technology.

Bryan has been teaching courses on app development and games programming for the past ten years. He has been a judge in the Microsoft Imagine Cup software design competition in New York and has mentored many student teams in the Imagine Cup and at Games Fleadh (console programming festival).

In his spare time Bryan plays traditional music on the flute and develops Tunepal-the worlds leading search engine app for traditional Irish music. Tunepal has over 10,000 mobile users in 30 countries.

Emmet Ryan

Emmet Ryan

Emmet Ryan – Journalist, Sunday Business Post

Emmet Ryan is a business and technology reporter Sunday Business Post and editor of the paper’s Connected magazine, Ireland’s leading IT publication.

Emmet is also the paper’s columnist for betting and beer. In 2009 Emmet won the IIA NetVisionary journalist award and has covered technology and digital media in all of its forms for over a decade.

Emmet is also editor of BallinEurope.com, the leading English language basketball website in Europe, and has written two books on Gaelic Football tactics.

Colin Baker

Colin Baker

Colin Baker began appearing on Tv3’s Ireland AM some years ago by invite to talk about the latest gadgets and gizmos on the market and has been going back ever since to, in his own enthusiastic style, educate the country on the latest developments in computers and technology every Wednesday morning.

He also visits radio stations around the country to chat even further about his passion.

Colin Baker began his technology retail stores, Back from the Future, almost 10 years ago in Dublin’s Aungier street, borne less out of business acumen or financial ambition, (quite devoid of it!) and more like a child looking to play at having a gadget shop.

Despite a general lack of business skills, Colin’s over-riding passion for gadgets and technology and helping people with same dragged him through the quagmire of running a small retail business and established Back from the Future as a well known and loved “micro-force” within the tech industry in Ireland.

Lead by customer demand and his desire to “solve problems” the business evolved into a laptop and technology repair lab – the most advanced in Ireland.

Despite 10 years passing, he still has no office, and enjoys mostly working on the shop floor in Aungier street, Dublin 2, helping customers with their queries and problems

Dr. Laurent Muzellec

Dr. Laurent Muzellec

Dr. Laurent Muzellec – Lecturer, University College Dublin

Dr. Laurent Muzellec is lecturer in Marketing and teaches marketing management, digital marketing and digital communication at executive level (e.g. Executive MBA). He is the programme director of the new Msc. in Digital Marketing. He was a product manager of an Internet Mapping application (web 1.0!) in Paris and an Internet consultant at Volkswagen. Prior to UCD, he has taught in Dublin City University Business School and ESSCA school of Management (Paris). His research interests pertain to the field of corporate brand management, fictional brands and (reverse) product placement and branding strategies in interactive media and social media marketing. His articles have appeared in several international publications including Industrial Marketing Management, Marketing Theory, the Journal of Product and Brand Management and the European Journal of Marketing. His qualification includes a BA Information and Management from Napier University (UK), a MBA from Texas A&M International University and a PhD from UCD Smurfit School of Business.

Jim Friars

Jim Friars

Jim Friars graduated from Queen’s University, Canada with a degree in Science and Education in 1987.

While living in Canada Jim was briefly involved with teaching before moving into sales and marketing with Merck Frosst Canada Inc. In 1993 Jim moved to Ireland and graduated from University College Dublin with an MBA. In 1994 Jim joined Bioniche Canada Inc. as Busi-ness Development Manager and was stationed in Dublin with a brief to develop their European business.

In 1997 Jim became Chief Executive of ECDL Ireland Ltd. (T/A ICS SKILLS) and has since established the ECDL as the leading computer literacy certification in Ireland. In 2002 Jim was elected Chairman of the Board of the European Computer Driving Licence Foundation, the governing body for ECDL and ICDL worldwide.

In addition to ICS SKILLS and ECDL Foundation responsibilities in January 2004 Jim became the Chief Executive of the Irish Computer Society. In 2013 Jim was appointed Industry Steering Board Chairman for the Innovation Value Institute located in Maynooth University. Jim served as President of the Ireland Canada Business Association from 1998 to 2000 and is a Member of the MBA Association and Institute of Directors.

Krishna De

Krishna De

Krishna De is an award winning digital marketing and social media speaker and mentor and her expertise in leveraging digital marketing and social media is featured in several highly acclaimed books.

Krishna has worked in with clients across the globe including leaders of FTSE 100 companies, public sector agencies, professional services firms, non-profits and the media guiding them on how to integrate social media communications to support their business strategy.

Ask Krishna your social media marketing questions at www.Facebook.com/KrishnaDe, join her on Google Plus at www.KrishnaDe.com/googleplus, connect with her on www.Twitter.com/KrishnaDe and watch her digital marketing video tutorials at www.YouTube.com/BizGrowthTV www.KrishnaDe.com

Laurence Veale

Laurence Veale

Laurence has 13 years experience online and has been working as a senior analyst with leading user experience company, iQ Content for the last six years.

Since joining iQ Content, he has worked on a variety of usability and user experience projects, in the areas of education, healthcare, media, telecoms and eGovernment.

Laurence specialises in user centred design, user testing, analytics and conversion rate optimisation.

Martin Murray

Martin Murray

Martin Murray founded one of Ireland’s first online marketing agencies in 1999 and since then has been involved in the implementation of search, display, email, video an social campaigns, internationally, for global brands and start-up enterprises.

He was the founding Managing Director of Radical, the digital division of media agency Publicis and now supports online advertisers and agencies across Europe working with Google

Peter Kinahan

Peter Kinahan

Peter Kinahan is Managing Director of Kapito, a media production company that specialises in interactive financial literacy content and applications for the financial services industry.
He is publisher and a director of mycash.ie, the ground-breaking personal finance website. He is also Director of Content and Research at Lafferty Group, London, providers of industry intelligence and research to the global retail banking and cards and payments industry.
He frequently attends and chairs Lafferty events worldwide.

Peter was formerly Markets Editor with the Sunday Business Post. He is also the former Head of Content with Intuition, the IFSC-based financial markets eLearning company

Shane Nolan

Shane Nolan

Dr. Stephen Brennan

Dr. Stephen Brennan

Dr. Stephen Brennan has a long track record in the digital content and technology industry. He specialises in helping innovative digital startups. He has also development of a host of successful digital education initiatives focused on the unemployed and young people.

He is currently the Chief Digital Advisor to the Irish Government. He is the director of the National Digital Strategy and is leading the implementation of a national trade online voucher scheme to help small traditional Irish business to sell online.

Before that worked he with a succession of very successful Irish technology companies such as: Iona Technologies and Aldiscon. He holds a BA and PhD in Physics from the University of Dublin, Trinity College.

Eamon McGrane

Eamon McGrane is a freelance media consultant, editor and journalist. He has written for the Irish Times, Irish Independent, Irish Daily Mail, Sunday Business Post, Sunday Tribune and Sunday Independent.
In addition he has also contributed to specialist magazines such as Business Plus, Computerscope, Irish Computer and many others.He has wide experience as an editor and has previously edited magazines such as Irish Computer and AMT for CPG (now Mediateam).
Eamon also offers media consultancy services and has worked with companies such as Memory Bank and Logitech. He has also contributed to various TV and radio programmes

Dr Kevin Byrne

Dr Kevin Byrne

Dr. Kevin Byrne is a former Head of Department of Print and Digital Media at the Dublin Institute of Technology, Ireland and now lectures in the field. He is also A former Director of the Print and Packaging Forum.
Kevin’s career commenced with Defence Forces prior to moving to Print Options to take on the role as managing director.In addition to this Kevin has worked in quality and project management roles with both Brookfield Printing and Microprint and was managing director of FM2before taking on his current role at DIT.Kevin is also a Director at the NationalPrint Museum and is Chair of the Museums Management Committee.
Kevin research interests include ‘attitudes and perceptions toward e-learning’ and was principal researcher and project manager of a Minerva Doodle sponsored programme.
Kevin has also conducted research in to the development of strategies for the migration of tradition print media to new communication channels during an Interreg, Estiic IIIc funded programme, an output of which was a document of best practice and a working prototype.
His doctoral research is in the area of economics of strategy and he developed the concept of ‘micro-clustering’ which examined organisational performance in cooperative networks and the impact that this may have on sectoral competitiveness in the printing industry in Ireland
Kevin is visiting Professor of Strategy at Munich University of Applied Sciences, and has lectured at Nottingham Business School.

Darragh Doyle

Darragh Doyle

Darragh Doyle is the Community Manager of WorldIrish.com. He teaches and trains companies on online customer service and engagement and helps charities, small business and high profile brands communicate with people.
He’s talks about the internet a lot.
He is an entertainment and events blogger, sharing experiences, interviews, photos, reviews and stories on a variety of platforms and on the website http://yay.ie.
His use of social media allows the companies and charities he helps get their message out to many people.He posts very bad jokes on twitter and does not, surprisingly, have a blue nose in real life.
You’ll find him at http://thisiswhatido.org and http://yay.ie

http://www.linkedin.com/in/darraghdoyle

http://twitter.com/darraghdoyle

Sponsors

Kantar Media

Kantar Media

Kantar Media Ireland is the leading media monitoring and analysis provider in the Irish market, delivering insight and intelligence on press, broadcast, Internet and social media activity for thousands of Irish brands.
Kantar Media operates in 50 countries across the globe helping clients master the momentum of the media.

AD2ONE

AD2ONE

AD2ONE is a digital sales agency representing an exclusive selection of market-leading, premium websites.
For over 10 years, AD2ONE has been the leading independent agency in its field and we maintain this position through the highest levels of performance and client service.

IEDR

IEDR

iedr says you’re Irish..ie is a local Internet address for local businesses, local government and local services.
The IEDR is an independent not-for-profit organisation that manages the .ie country code Top Level Domain (ccTLD) namespace in the public interest of the Irish and global Internet communities.

Kantar Media

Kantar Media

Kantar Media Ireland is the leading media monitoring and analysis provider in the Irish market, delivering insight and intelligence on press, broadcast, Internet and social media activity for thousands of Irish brands.
Kantar Media operates in 50 countries across the globe helping clients master the momentum of the media.

AD2ONE

AD2ONE

AD2ONE is a digital sales agency representing an exclusive selection of market-leading, premium websites.
For over 10 years, AD2ONE has been the leading independent agency in its field and we maintain this position through the highest levels of performance and client service.

IEDR

IEDR

iedr says you’re Irish..ie is a local Internet address for local businesses, local government and local services.
The IEDR is an independent not-for-profit organisation that manages the .ie country code Top Level Domain (ccTLD) namespace in the public interest of the Irish and global Internet communities.

Past Awards

Winners 2014

Louis Copeland – Operation Innovation submitted by Wolfgang Digital
“Their attention to detail, and desire to stay ahead of the game is evident throughout the campaign.”
Silver & Bronze Places

Silver – OMD Vodafone Search Call submitted by OMD

Bronze -Abbey Travel – Growing Wings submitted by  Wolfgang Digital

Irish Life Corporate Business
“Pensions communications is a difficult challenge but here it gets exemplary 360-degree digital treatment.”
Silver & Bronze Places

Silver – bonkers.ie submitted by bonkers.ie

Bronze – My Money Manager submitted by  AIB 

EightyTwenty
“The information given on this microsite is very important for small businesses and the developers have obviously put a lot of work into making it easy to use with particular emphasis on accompanying the TV show. It’s a great example of how a site can be developed for a Multi Screening TV Companion experience.”
Silver & Bronze Places

Silver – eumom submitted by ICAN

Bronze – three.ie submitted by three.ie

ICAN
“Excellent understanding of how to make digital inspire, excite and enthuse brands online.”
Silver & Bronze Places

Silver – ZOO. submitted by ZOO.

Bronze – CKSK. We might be small, but we’re taking on the world submitted by CKSK

ICAN for Brown Thomas Sunglasses Campaign

Submitted By  ICAN
“This campaign achieved executional excellence in its use of an innovative medium. The result was fun and compelling. “

Silver & Bronze Places

Silver – Centra’s Bright New Range. submitted by Starcom & Centra

Bronze – SuperValu FreeFrom submitted by Starcom

Kofi Annan Dialogues Live

Submitted By EightyTwenty
“A great idea that should be expanded to include other world figures of similar experience that they’d like to pass on to younger people.”

Silver & Bronze Places

Silver – SpunOut.ie submitted by Spunout.ie

Bronze – Drugs.ie submitted by Ana Liffey Drug Project

Komodomath.com
“Terrific effort to get junior mathematicians off to a flying start: simple and flawless execution showing hugely encouraging early results.”
Silver & Bronze Places

Silver – leVocab – helping people talk submitted by leVocab (Simplistix Software Ltd.)

The Gathering Ireland 2013

Submitted By PHD & RMG
“Demonstrated a truly comprehensive campaign consisting of impactful digital content through their web properties and social media, search and digital display advertising, all of which resulted in impressive results”
Silver & Bronze Places

Silver – Discover Ireland- Home Holidays  submitted by PHD & RMG

Bronze – Abbey Travel – Happiness is a Warm Sun  submitted by Wolfgang Digital

All About Business 2013

Submitted By EightyTwenty
“How wonderful to see an Irish agency take technology, package it and apply it on a global scale.”

Silver & Bronze Places

Silver – Viddyad  submitted by Viddyad

Silver – Lyons Tea – On Pause Ads submitted by Mindshare Ireland

Bronze – Kofi Annan Dialogues Live  submitted by eightytwenty

Quotefish
“Took a simple idea but executed in a way that can deliver global scale-ability.”
Silver & Bronze Places

Silver – WhatSalon  submitted by WhatSalon

RTÉ Player Integrated Entertainment

Submitted By RTÉ Digital Sales
“This has really upped its game in the last year seeing it land on many devices making it a truly ubiquitous service.”
Silver & Bronze Places

Silver – Radio Kerry  submitted by ICAN

02 Media
“Successful deployment of a large-scale but innovative project.”

Silver & Bronze Places

Silver – Dragon’s Den The 6th Dragon submitted by eightytwenty

Bronze – NUI Galway iPoints App for Leaving  submitted by NUI Galway

ICAN and Permanent tsb “Back to Basics”
Submitted  By ICAN
“As far as display goes, this is excellent. I find the concept quite creative and the execution seems flawless. Well done.“
Silver & Bronze Places

Silver – Cadbury Dairy Milk Joytree submitted by PHD

Bronze – Aptaclub.ie submitted by ZOO.

Zurich Life – “Dear 30 Year Old Me”

Submitted By Zurich Life Assurance Plc
“Engaging, broad campaign capitalising on all media channels very effectively.”
Silver & Bronze Places

Silver – OMD Vodafone RED submitted by OMD

Bronze – Cadbury Creme Egg submitted by PHD 

Where Skills Trump Spend

Submitted By Wolfgang Digital
“These guys really know what they’re doing, and their entry is quite refreshing as well as being informative.”

Silver & Bronze Places

Silver – AIB submitted by Webfactory

Bronze – Digital Marketing Institute submitted by Digital Marketing Institute

ICAN and Permanent tsb “Back to Basics”

Submitted By ICAN
“Very strong innovation. Very slick media integration. Strong results”

Silver & Bronze Places

Silver – Jameson Vital Ingredient submitted by McCann Blue

Bronze – Meteor Choice Music Prize submitted by McCann Blue

The Arthur Guinness Projects

Submitted By In The Company of Huskies

“Extremely well done submission. Probably best I’ve read.”

Silver & Bronze Places

Silver – innocent Goodness HQ submitted by ZOO.

Bronze – O2 Ireland #BringOnTheGreen submitted by Radical

Education: I did it my way!

Submitted By Saint Mogue’s College
“What really stood out for me here was that the teachers recognised that it wasn’t their job to compete with technology, it was to embrace and see how they could use it to improve the classroom. To quote an old coach of mine, that’s tremendous hustle.”

Louis Copeland – Operation Innovation

Submitted By Wolfgang Digital
“Their attention to detail, and desire to stay ahead of the game is evident throughout the campaign.”
Silver & Bronze Places

Silver – OMD Vodafone Search Call submitted by OMD

Bronze – Abbey Travel – Growing Wings submitted by Wolfgang Digital

ICAN and Paddy Power

Submitted BY ICAN
“Very innovative, keeps the target audience firmly in sight.”
Silver & Bronze Places

Silver – innocent goodness juicer submitted by ZOO.

Bronze – Meteor Mobile – FanFootage submitted by McCann Blue

Martin @ ZOO

Submitted By ZOO
“Love the design and innovation which just jumps off the screen.”

How mobile first drove men to Coors Light

Submitted By CKSK

“Well executed strategy with excellent results. A cool app”

Silver & Bronze Places

Silver – Asthma Coach submitted by eightytwenty

Bronze – Discover Ireland App submitted by Fáilte Ireland

All the Buzz
“I particularly liked the clean, no-frills approach to her blog, and her friendly, approachable manner.”

Launching Huskies

Submitted By In the Company of Huskies

“Distinct, relevant and responsive design”

Silver & Bronze Places

Silver – Making Heineken Music A Must Visit Destination submitted by CKSK

Bronze – Failte Ireland Discover Ireland Home Holidays 2013 campaign submitted by RMG

The Gathering Ireland 2013

Submitted By PHD & RMG
“Demonstrated a truly comprehensive campaign consisting of impactful digital content through their web properties and social media, search and digital display advertising, all of which resulted in impressive results”

FanFootage
Hayley, Layla and Globalisation

Submitted By Gemma Lynch
“This entry took on board the brief and used creativity and design to relay the message. We were impressed with the scripting and use of voice overs.”
Silver & Bronze Places

Silver – All In One Device – A Mobile Phone submitted by Svajune Garnyte

Bronze – Global Development through Mobile Technology submitted by Grace Kelly

Winners Gallery 2014

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