2010 Category Winners

This category is open to all digital service providers including digital TV, Broadband and telephone services. Judges will be looking at all aspects from getting connected, network coverage, installation, ease of use, customer service, connection speed, signal strength, online/telephone support and billing.

	Project Title
	Winner MUZU.tv
Finalists
	Gold Medal three.ie
	Silver Medal UPC

This award aims to reward excellence in a digital media product, service or website that has encouraged consumers to embrace digital media technology, or has allowed consumers easier access to digital media. Entrants should demonstrate how they developed a new technology or new use of existing technology in an innovative way.

	Project Title	Submitted By
	Winner The Big Switch	Bord Gais Energy
Finalists
	Gold Medal NooBru	Nua Design
	Silver Medal Happiest Babies	Strategem
	Bronze Medal Ulster Bank RBS 6 Nations	Cybercom
	Apprentice Unseen	Eighty:Twenty
	Vodafone Retail Guided Selling Touchscreens	Touchpoint Interactive Media

This category is open to all non-commercial websites (charity, state agencies, social enterprise, and not-for-profit organisations). The content should be well written and legible to each visitor. The design and usability of your website needs to provide a satisfying user experience that communicates your message clearly to the audience. Entrants should demonstrate the success of the website in achieving a positive social objective directly, or in improving the ability of a third sector project or organisation to achieve its objectives.

	Project Title	Submitted By
	Winner Moneyville	National Irish Bank
Finalists
	Gold Medal dublincitycycling.ie	Dublin City Council
	Silver Medal Be Your True Self	Spunout.ie
	Bronze Medal My Everest Challenge	Cybercom
	Positiveoptions.ie	ZOO Digital
	Self Help Africa	Self Help Africa

This category caters for all forms of interactive media and digital content created for entertainment products, services and the entertainment industry at large, including interactive media relating to movies, video, television, radio, hobbies and leisure activities. With the integration and crossover with other media many new digital entertainment contents emerge. The award seeks to recognise the best works produced in the industry and to promote excellence in this field.

	Project Title	Submitted By
	Winner Heineken Music	CKSK Studios
Finalists
	Gold Medal www.tv3.ie	DV4
	Silver Medal BalconyTV.Com	BalconyTV
	Bronze Medal Movies.ie	Movies.ie
	Apprentice Unseen	Eighty:Twenty
	Red	RTE

This category is open to all forms of social media platforms and applications. Entries can cover advertising campaigns, entertainment, cultural, customer services, market research, news and communication. Judges will be looking for the most creative, innovative and effective use of Social Media.

	Project Title	Submitted By
	Winner My Everest Challenge	Cybercom
Finalists
	Gold Medal Bluecube BT	Bluecube Interactive
	Silver Medal Powerade - Never Give Up III	Cybercom
	Bronze Medal Talktoeu.ie	ZOO Digital
	Coke eBoy	Cybercom
	Etihad - Best Club Under The Sun	Agency.com

This category is open to any podcast production. Entries should clearly demonstrate how they kept to the goals and objectives outlined in the original brief. Judges will be looking at the quality of website design, the sound, relevance of content, quality of podcast delivery and show format.

	Project Title	Submitted By
	Winner Memoirs of Guinness	Diageo/Elevate at the Digital Hub
Finalists
	Gold Medal Documentary on One - RTÉ Radio 1	RTE Radio 1
	Silver Medal www.RaboDirect.ie	RaboDirect
	Bronze Medal Toll Trolls 'The Grimes Twins'	Dublin's 98 FM
	Toll Trolls Ireland v Italy	Dublin's 98 FM

This category is open to any film or animation created using digital techniques and delivered via a digital medium. This award considers narrative and character development as well as technical ability, innovation and overall aesthetic. Entries should demonstrate exceptional creativity and originality, whether 2D or 3D, computer animation or flash animation, for games, for web or mobile platforms.

	Project Title	Submitted By
	Winner Hasan Everywhere	Kavaleer Productions
Finalists
	Gold Medal Roy - Growing Pains	Jam Media Ltd.
	Silver Medal Eoghan Kidney Portfolio	Eoghan Kidney
	Bronze Medal Walter	Prickly Pear Productions
	Heineken Green Spheres	CKSK Studios
	What's Your News?	TT Animation

We are looking for unique interactive learning experiences. Entries should demonstrate innovation or excellence in the use of digital technology to deliver e-learning or training. Judges will be looking for leading examples of e-learning in practice, and the accomplishment a programme has had on an organisation or individual.

	Project Title	Submitted By
	Winner EDCO Digital	Combined Media Company
Finalists
	Gold Medal Agent Surefire	MAVI Interactive
	Silver Medal Engaging Media: An Exploration of Digital Media Integration	Huston School of Film and Digital Media
	Bronze Medal Mechanics-online.com	Fable Ltd.

This award recognises those individuals and companies who are excelling within the mobile internet space. Entries should demonstrate how they used this platform most effectively, through offering innovative, useful or engaging mobile content, applications, services or utilities.

	Project Title	Submitted By
	Winner Planet 3	3 Mobile
Finalists
	Gold Medal Myhome.ie iPhone App	Myhome.ie
	Silver Medal Sage 50 Mobile	Sage
	Bronze Medal National Lottery - iPhone App	Agency.com
	Carlsberg CATNAV	Return2Sender
	thecarlsbergloft.mobi	Return2Sender

The award recognises enterprises that show particular promise of becoming successful in international markets, have shown innovation in achieving export success, are seeking to grow and develop new export markets and have demonstrated the potential for further export growth. Entries are invited from Irish incorporated companies exporting digital content, services and technology that have started in business since January 2008 and are based in Ireland.

	Project Title	Submitted By
	Winner MetaLabs.tv	Moving Media
Finalists
	Gold Medal Redwind Software.	Redwind Software.
	Silver Medal RateMyArea	Locate Online Ltd.
	Bronze Medal DP Digital	Design Partners

Viral marketing is a form of word-of -mouth communication, with peer recommendation and communication often via email and websites being used to deliver a message to a large number of people. These can be informative, political or humorous. It can have a particular advertising or branding objective or are simply personal communications, we want to know which you think is the best of 2009.

	Project Title
	Winner Chemistry - The Sarkozy Letters
Finalists
	Gold Medal Pourfect Dublin
	Silver Medal Sony Ireland Viral
	Bronze Medal Alan Kelly Rap Song
	Coors Light Viral
	Vodafone Retail Guided Selling Touchscreens

This award aims to recognise innovation in a B2B digital media project; an entry can be any digital project with a direct commercial objective, for example a B2B website, product, e-commerce project, or a mobile content business. Entrants should demonstrate the business benefits of the project, how they developed a new technology or new use of existing technology in an innovative way. This award is about a new product, strategy, idea and approach that's been developed and why it was significant to business growth.

	Project Title	Submitted By
	Winner CustomerMinds.com	Bord Gais Energy
Finalists
	Gold Medal Chemistry – The Sarkozy Letters	Chemistry Strategic Communications
	Silver Medal Change.ie - Carbon Management Tool	Agency.com
	Bronze Medal CMEdiary	Combined Media Company
	Furniture.ie	Furniture.ie
	Open Your Mind	RMG Target

This category is open to all websites selling directly to the consumer. The content should be well written and legible to each visitor. The design and usability of your website needs to provide a satisfying user experience that communicates your message clearly to the audience. The judges will be looking for the delivery of information in a creative and innovative way.

	Project Title	Submitted By
	Winner The Big Switch	Bord Gais Energy
Finalists
	Gold Medal Bord na Mona - In for the Night	Agency.com
	Silver Medal three.ie	3 Mobile
	Bronze Medal Gaiety Theatre	Strategem
	EliseParts	CKSK Studios
	Ulster Bank	Bluecube Interactive

This category is to recognise excellence in interactive media related to online financial services. This category includes online banking websites, shares & securities trading websites, insurance, loans, payments and cards and other finance related websites. It also covers interactive financial services created for new and emerging platforms including mobile banking. Your website, service or product should be easy to use and judges will be looking for creative delivery of financial solutions, business processes and educational finance-related material.

	Project Title	Submitted By
	Winner RaboDirect.ie	RaboDirect.ie
Finalists
	Gold Medal AIB	AIB
	Silver Medal National Irish Bank	National Irish Bank
	Bronze Medal Ulster Bank RBS 6 Nations	Cybercom
	Zignals	Digital Minds
	Zurich Life	Zurich Life

Judges will be looking for the creative and technical talents of the online industry in Ireland. Agencies which provide clients with strong visual and interactive design, innovative interface, powerful and original creative concepts will be rewarded in this category.

	Project Title
	Winner Bluecube Interactive
Finalists
	Gold Medal Lightbox Digital
	Silver Medal Continuum Technologies
	Bronze Medal Agency.com
	Gaumina
	Xwerx Media Limited
	CKSK Studios

This category is open to all websites offering Irish and international news to their audiences. Entries should demonstrate how the content integrates well into a user friendly, design savvy website while not compromising on the information at hand. Judges will be looking for a range of interactive formats, analysis, opinion and reportage of breaking news.

	Project Title	Submitted By
	Winner irishtimes.com	The Irish Times
Finalists
	Gold Medal Heineken Music	CKSK Studios
	Silver Medal Morning Ireland	RTE Publishing
	Bronze Medal RTE News Now	RTE Publishing
	Confetti.ie	Twelve Horses

This award is about the success of design in achieving the objectives, any formula for creating successful, high impact, engaging design in the digital space; design that works well across multiple digital platforms or is especially effective at just one particular media. Entries should demonstrate how visual creativity has enhanced the appeal, effectiveness or usability of a product, project or service in any digital medium.

	Project Title	Submitted By
	Winner Playhouse Animation Creator	Fluid Media
Finalists
	Gold Medal Music Challenge	Redwind Software.
	Silver Medal Coke eBoy	Cybercom
	Bronze Medal RTE player	RTE Publishing
	3 Best of Both	CKSK Studios
	Heineken Stages	CKSK Studios

We are looking for the best campaign of 2009. Interactive media and digital content which demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should also demonstrate the effectiveness of the campaign in generating business directly or indirectly. Campaigns could include online advertising, viral marketing, email marketing, SMS campaigns and integrated on and offline campaigns.

	Project Title	Submitted By
	Winner O2 Be The Difference	Brando
Finalists
	Gold Medal Guinness 250	Initiative
	Silver Medal Powerade Never Give Up - The 3 Year Story	Cybercom
	Bronze Medal Coke eBoy	Cybercom
	Cow & Gate Happiest Babies	Strategem
	Apprentice Unseen	Eighty:Twenty

This award is for any marketing agency that is utilising digital media platforms to excite, enthuse and inspire. Entries should demonstrate how briefs were faced and how strategies were devised to achieve the objectives. Judges will be looking for examples of campaigns and the range of technologies used within the agency.

	Project Title
	Winner Cybercom
Finalists
	Gold Medal ICAN
	Silver Medal Bluecube Interactive
	Bronze Medal CKSK Studios
	vStream Digital Media
	ZOO Digital

This award is open to all third level and higher education students and is free to enter. All entries should tell "a story of global development."

The purpose of this award is to encourage those studying multi-media to understand how their chosen medium can be used creatively to tell a compelling story of other peoples' lives.
Global development is not just about disasters and hard luck stories. The goals of development include the material well-being of people, but also to enhance their dignity and ability to control their life and make choices.

A story of global development should be about the diverse people of the world, their right to life, prosperity and social justice.

There are a considerable number of different ways in which those stories could be told. As an example, the project could explain the lives of people who live in other countries, through their history, food, music, sport or family relations. Or it could tell the story of the impact of internationals policies on trade, migration, aid or climate change. It could tell of how poverty impacts on the lives of women, or how education can change lives.

There are lots of resources which can be used. Students might look at www.irishaid.gov.ie or contact any of the ngos which work in the area of global development (see www.dochas.ie for a list)

Entries will be judged on content as well as use of the medium and can be in any of a number of acceptable formats. The piece should be no longer than 10 minutes.

	Project Title	Submitted By
	Winner Cardboard Boy	Kelley O'Sullivan
Finalists
	Gold Medal Ghosts before Dawn	Leon Butler
	Silver Medal COP15	Laurel Graham
	Bronze Medal Fruit of the... Loo...?	Stephen Stewart

This Award will recognise the very best in Irish Blogging- nominated by the public and decided by an expert panel of judges. Judges will be looking for the cream of the crop and will be looking at the standard of content, quality of writing, regularity of updates, if it is influential and the overall design and usability of the blog/site.

	Project Title
	Winner Ronanlyons.com
Finalists
	Gold Medal Brightspark Blog
	Silver Medal Curious Wines
	Bronze Medal Fast Blog
	Mulley.net
	The Story

Any national hardware, software or service under the digital media umbrella that has been in existence since Jan 2007 will be considered for this award. Companies must be privately owned, employ no more that 10 people and no older than 3 years. Is your business at the cutting edge of technology – or have you used it in a unique way? If you've applied technology to give you an advantage in a traditional market or have come up with a totally new product, solution or service, this is the category for you. Judges will be looking for the most innovative start-up to be rewarded for the 2010 Award. Regus are offering the lucky winner a fully equipped office in Regus Dublin Harcourt or Regus Cork, for 6 months*

*Services not included, subject to terms and conditions

	Project Title
	Winner EventElephant
Finalists
	Gold Medal RateMyArea
	Silver Medal RAIC Productions