Nick McGivney on why with the ever-expanding firmament of digital awards shows out there, it’s increasingly difficult to stay on top of what’s most relevant for agency clients
Spiders and Appys and Webbys oh my. There’s such a slew of awards out there nowadays that you could easily blow the agency’s entire two grand annual profit by entering too many of them. But which ones are the most effective for your needs? Which will reflect well on the client, supposing you do win? And they al require that increasingly rara avis, the ker-ching. In straitened times, which to forego?